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ֱС̳ӪǾ¡桢ֱСӪһΣ̼Ҿ߱ûĹDzûֵ¿͵ĻͳɱάϿʹӶijɱҪ͵öࡣĿǰSCRM+ֱСϿͻعѽ
ֱСûһµþûǾͷŻȯ̼һ£˵ڶιȻûȻˡûʣô?һҪ㣺
1˿أSCRMں/˺˽
СӪûĸʣͨȺһ˿أȺΪӪͨСΪûṩƷͷ⣬ͨںš˺Ⱥûܹϵûɷ˿
2λѣSCRMںģϢ͡С
ҪûĸҪлûķСӪʱͨںϢSCRMںģϢͣСֱԤԼƹ˿ѣȺƹȷʽûθ
3ԱϵͳԱͻSCRM˽
ֻҪûעֱСΪԱѵʱͿԻۿۺͻ֣ҿԸݻֵĶȷԱȼŻȣҲԶһƷлᡢûʺʡ
ʵӰ츴ʵҪУƷ(Ч/)ûˣŻȻÿûĸҲDzͬģСӪУ̼ܶҶdzӻԱϵĽûʵ־ӪԲͬûΪṩʵķ
ǵôЧĴٽϿͻ?
ӲƷƵĽǶȣԽԽ"Ʒ"ĸƷ=+Ʒ+
""ָṩĶƷĿγ̵ȶ;"Ʒ"ָ+;""ָǰСۺṩĸַ˻һۺ
Ǿʹ"Ʒ"ĽǶȽ߿ͻʵĹؼ㣺
1ƷǻҲǿڱӪĹؼ
ʵû뷨ܼIJƷãȻͬʱҲѺöƼ
ͬIJƷãûܻ˵ιIJƷ´Ҳ
ԣһʼҪûԼ̳ǵζȣڲƷҪֺƷʣҲҪΪ˽ͳɱûƽ̨Ρ
Ҫ߸ʣָͬһƷظǻƷơƽ̨Ʒ
ƷƷķḻҲǺҪһ棬һƷǺѵģرǵƵѵƷ
2ƷǸ
1)ֱС̳
ֱ̲ƷҪƷƷ顢µ̵̡̡֧ȸڶҪãܴӸϱϲƷʹ顣
2)SCRMĻԱϵӰͻ
ֱСӪһĽΣһģûʱҪʼԼĻԱϵľǻԱģʽ
3)ݷû
һûĻ(Ա䡢̶ȵ)û켣Ʒ͡ƵεȣЩܹõȥûSCRMӪǩ͡
⣬һԤⶴʽӪûΪȥԤںͬΪ
ٶԣӤ̷۹ԡϴ·/ϴҺʹõԵȵȣĹһŶŻȯһûػתˡ
3õۺܻû
ڱ֤Ʒ̳ǰ£ۺܻûƷʵƷѹܻͬ⣬ʹøܡȡ
ƶʱǧǧûҪûľϸӪɾʹҪԿͻֳڵĹעͷõͻܱ֤ͻĸʣǿ̳ûĻԾȣҲΪ̳˿ڱЧӦ
ͨе꣬ûõСҲѴh5̳ǣҪ˿ɴֱ罻̾Ӫ!
̱һСֱǻڵ̱SCRMСڰƷƴԼҵջƷƵһʵСֱ̳ںϣʵֱջӪСֱΪ̱һС̳ǵ֮һֱֱС̳ƷҳתûۿƷСС컥ֱСɳʾĹۿ顣Ʒ˽ؾӪСֱǴƷ˽ӪĽǶȳǡƷ˽Ӫͨں+罻˽+СֱķʽӪ˽˽̬УƷԴش˿ûûƷߣûճԸߡ
СֱΪûṩḻʱƷϢƷʺµת
ںſֲСֱ֪ͨ˿Сֱ;ƷȺȦСֱ˿;ǰԤԼֱϢ;Сֱۿݽת档·нڵ㶼ƷԼ""ϡ
ͬʱûݡֱѱԶΪƷСû̼ҿС̳ೡУûעںŻΪԱ
⣬ͨûСΪƷƿԾ죬ʵûϸЧӪ
Сֱ+˽Ӫ+ںŵȭʵƷԼ˽ȫ̻Լ߾ϸӪ
̱һΪDzƷ20124£ǹĵSaaS̳ϵͳ̡ʼ˺Ͷڰ߹ܺͰרҡ̱Ʒע2012꣬""""϶ɡԢڵʱΪҾӪ̵ķһе̾ӪøɡЧ
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