teamʱLinnȻһЩˣLinnȤٴϯӪ١ͬһҺɼͶ10+ֵ˾leaderˣ̫ĿǰҲƿ
B2BӪѣ⼸˵Ĺʶѵԭ֣òŻѪĸݡ
ǧֵSaaSֵSalesforceʼMarc Benioffֱ̹Թ
ӪB2B˾еõĻֶ֮һ
һҵеҪһӪ˲ſ̶һǺܶ˸дDzdzˣ
һѵʱһıʲôг䲻ЧΪ2Bҵ˾CMOҲҪشӪij⣬ȻҺLinnIJɶдˮϯӪΪʵȤٴͬٹЩ⡣
ӪıʣΪ˻شڵĽǣ
ϰһĩˡ˵ڻĽƵ˵ӪıʣڹŴڽ죬ʫδʣǡdzšǡְȥĶˡΪ˻شڵĽǡ
ʷõĴ𰸣û֮һB2BӪȻҲ⡣
磬ְȥĶˡܻ𣬱ǻشӹͨ⣬˴ӵĽ⣻dzšDZߴѧʱͿʼĽĿȥҲѵҪΪһĿôʵȻǣÿ4-5λʹȫɹһҲ˶йʵ⣬Ϊdzšıǻشദ⣬ŮദĽ⣻
Ƕ˵B2Bѣ˵սĿʫδ˵ ۵ĽӦú߸ѡ
B2BӪӦҵɹ
ʵѵĵطǶԽǵ⣬B2BͻڲͬεĽǺܲһģMarketerӪǣSelling̵ⲻ룬ʹMarketingӪķdzз
B2B MarketingӦҵɹ
һ˵B2BԼ߿͵ҵIJɹ/߱ص㣬ͻIJɹ/Ϊ6ΣӪҪĽҲӦ֮ƥ䣬ֱǣ
ΣʱͻΪʵʹе⡢ʹɥǴչͼҪʱͻῪʼģģʶԼˣͻȥThought Leadershipۻи߶ȵ˼Ӷȷ
жϷΣǵǵʲôķʱͻʼ˽һЩԽ/IJƷϾѡô࣬ͻҲһⷽǷ⣻
ʶΣǵǷգͻѰҲжϷöͦģⲢͳɽˣΪB2B߿͵ҵصǣһ㶼̫ˣһijûɱB2BҪѵԱʹãҪʵЩĹ֧ȥijɱסҽҽơڵȸ߿͵۵ĸijûɱҲܸߣⲻָǽǮĸߣСûѧãɱǮܽģԿͻͻзʶʶλͻӳٿͻľ/ѡҲƷȤٴSCRMӪԶǷҪͻùЧΣѵֵ֧λ𣿵ȵȣʱοͻ˽ԭSAPѶεΡȶȤٴͻķʶͱСˡ
ɱʶΣǵdzɱ˷жϺΪһ㶼̫˵ͻῪʼ뿳/ҪŻݵȻҪҪˣгܷһӰ죬ܴǾͲϸˣ
ѧϰʹýΣ˽οͻĽǼΰѲƷʵʩóЧͻΣʹáҵֵӪͨ1Զķʽ߿ͻҵս˼ӶָͻƷõĸãشҵϵĽ⣻
ڱΣοͻû𣿲ǣһҪסͻıˣְԶнǵģһǰˣһҲˣͻῼⲿDzDzϿɣ´ҪԤѵȵȣҪͻõĺõЧӮڹ˾ⲿӰ뻰Ȩṩÿͻߵ˾ÿͻʱѡжȷĵȵȣӪпԴھڱӪ
B2BӪŶǷشͻĽǣ
ܲңʱB2BӪŶûشͻĽǡ
ҿMITдġǻᡷ߶дġδʷһ齲idea flowᵽЧʸߵˣидģidea flowڹ˾ڲⲿڶ̸֮ԳΪ֮ĺǾ߱ģЭΪùߵȡЧЭģidea flowصģԱȣ
B2B۲Ϊʲôҵ֤
һ۵ĴУгμгЭǰдƷϸڣۺͻɹ̸ͻڷʵʱϸ߹һݷöԷ߲ʶͻڲ˾֮ĶԱ̴ƷԱȵȵȣidea flowдģһ˾˸߹⣬ߵŶӣ
B2BӪŶأ
ʱЭģ+idea flowǺܵ͵ģӲƷͻɷø߲ͲƷһͰѺܶB2BӪŶӶˡȻΪʱҪɼϢҰģҲЭģidea flowdzͻģdz䵱۷䣬ܶʱʲôζǵˮƽ⣬ҲȡDzɼĻƷʡΪŶӣǿ˴ģЭģidea flow
иεĵطǣۿԿͻϵƵݣ緢ڷŵݣ͵и㹻Ĵ³̶ȣһ̶ϾҪԭӪŶΪûиڲidea flowͨ²ɻԴµ¡
Ϊidea flowЭģѷ¶Թ˾ۡƷɹͻ顢ֵ˽ʮޣһȺӪͬ£Ҳо߱ģܶӪͬ¶ԼҵIJƷһ֪ҪĿͻʹԼҵIJƷһ֪״ͻᵼ¼ʹ֪ϵͳԵĻشͻĽǣҲû
ұʾǸʶ⣬ʶB2BŶҪÿжĿͻݷáƷѧϰȵȣγɰݷüѧϰʼǣӶԼ۷һܹٻá
B2BӪŶξ߱
ȻһdzߵҪܾ߱ô࣬ɴidea flow 빫˾ⲿЭģҪʵĴˣDz˵ġB2BӪȻҵ֤Զ⣬νأ
˵ȤٴԼİɣǵӪҪڹǷӪĻͨӪԶϵͳԶ¼ҪĿͻǩԼǷбinfluenceҲֻӪŶӵˣҪʵȥǷӪԶϵͳпͻķʼ¼ӪREV.ijڹӪŶӸļЧ֤˹˾ӪŶӵ֧õĻرĺãôŶӻõļ
Ͼˮ¥̨ȵ£ǮǮһҪŶӵõĻرҪõĻرӪŶҪ߱˾ɵֱصӪʩ
ΪǮصԶ⣬B2BӪǺѴ֤ԼʱͨӪԶ¼DZͱӰ㼣ǰܶʱ֤ĺԭΪûб¼ȻǮصԶΪ¼ˣԸ״ӿͻɽ֤ļֵ
ݸ˾ĺĿͻҵKOLϵҪô˼롢ά˾ĿͻĹϵԼҵKOLͣЩ˹˾ҵ˼ҲݱԽԽġ
Ϊ̫࣬ҪʵѧǮķʽȫͶųȥݵĸܸʣԼݵĸó̶ȣݱΪƤ顢ֱݽȣԼҵϽȺϽݾͻúҪB2BѧѡȷͶʵĸһҪȻҪİЩͶųȥиزĿơ
ѧ˾ʣͨõĹ£γɺõIRͶҲоۼģʵIRǶԹ˾ʺаģCEOİװCEO˼·ؼѡؼЭᡢʷȵȡ
칫˾ӪŶӵרҵرǸҪҪŶӻȡְҵƷ죬ɣˣͻΪҵרңȡж˾ѵѵѯֱγ̵ȶ룬Ǻܸߵģһ3-4ΣǸܺõĸ䡣
B2BҵҪĻֶεӪܽ⣺
1.B2B߿͵ҵӪıʲô
شͻĽǣB2B߿͵ҵпͻIJɹ̰ΡжϷΡʶɱʶΡѧϰʹýμڱε6ΣҪṩһӽͻǵݼƻ
2.ӪŶξ߱شʣ
ؼҪ߱idea flowЭģֵ˾ڷۡƷҪͻϢԼ߱Ϣˡ
3.ӪŶξ߱߱
ӪŶӵõ乤ӦĻر˲űĻرѹʧӪԶӪREV.ijڹ
• end •
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